There are certain carrier agents that transport the herbs to their target destination in the body.  Contemporary fads around diet would reject some of these carrier agents, like sugar, honey, milkghee etc.  Modern trends come and go and while something is deemed unhealthy one year, it suddenly becomes the healthier thing the next!  A recent example of this is the use of coconut oil.  We would like to suggest that some ingredients are viewed in the same way.  All the ingredients are prepared in a traditional manner to preserve the highest efficacy of the supplement or oil.  We stand by the 5000 years of wisdom of Ayurveda rather than modern day theories that are but a few decades old.